Social media best practices from A/B test

Many newspapers have gone through various forms of A/B testing on social media, which services that provide this A/B testing are expensive. Luckily many of them shared their results and offer the following best practices that they learned. Use text overlay on photos. This is something that more and more news media sites are doing […]

Social media tips for reporters

Using social media first and foremost as a branding and engagement tool is key for reporters. Journalism professor at the University of Texas, Robert Quigley, provides the following social media tips for reporters. Don’t limit yourself to driving traffic: Driving traffic back to your news site is overemphasized as the justification for investing in social media […]