engagement

Facebook tweak emphasizes friends over publishers

Facebook’s recent change to its News Feed algorithm is likely to impact the reach of our pages. But engaging content will continue to rise to the top. Here are some insights into the change and ideas for making engaging posts.


Social media tips for reporters

Using social media first and foremost as a branding and engagement tool is key for reporters. Journalism professor at the University of Texas, Robert Quigley, provides the following social media tips for reporters. Don’t limit yourself to driving traffic: Driving traffic back to your news site is overemphasized as the justification for investing in social media […]