audience

Social media tips for reporters

Using social media first and foremost as a branding and engagement tool is key for reporters. Journalism professor at the University of Texas, Robert Quigley, provides the following social media tips for reporters. Don’t limit yourself to driving traffic: Driving traffic back to your news site is overemphasized as the justification for investing in social media […]


Facebook’s NewsFeed now favors ‘Time Spent Viewing’ and ‘Diversity of Posts’

The most recent tweaks to the EdgeRank algorithm should have some impact on how our audiences receive our posts.


Digital team social media certified

Recent Poynter certification means we’re better equipped to tackle your questions and workflow issues with social media, the top sources of readers for our web products.


Ad blockers, load times, and why we raise our eyebrows at widgets

Everyone’s talking about trackers and blockers these days. What does it all mean? And what does it mean for us? Read on for a quick dive into scripts, how we use them, and how ad blocking affects what we do.