Social Media Analytics for July 2017

Below are July 2017 social media analytics for all of our various accounts.

Chinook Observer was the only one to have increases in all five core categories (reach, views, engagement, clicks and likes). Chinook Observer: reach 56%, views 12%, engagement 89%, clicks s102% and likes 10%. The Hermiston Herald missed one category posting increases in reach 53%, views 27%, engagement 97%, and clicks 78%. Seaside Signal also saw increases in the same categories – reach 11%, views 8%, engagement 8%, and clicks 18%.

Twitter remained flat or within 1-4% increase or decrease in various areas across the company. Unfortunately, this is the case each month with little to no movement.

There are many resources, tools and training available to us for social media, including our Social News Desk platform and EOMG social media guidelines. If you would like more information, please contact the digital team.

If there are any questions or issues reading these reports, please let the Digital Team know. Percentages will show in green or red. Green is a positive growth, red is negative. Most of the widgets that break up the different information are set to easily answer questions from our website analytics and audience.

Analytics can be viewed at any time by visiting our analytics site here. If you would like any of those dashboards emailed to you, please email the digital team with the name of the dashboard and if you would like the analytics emailed to you either weekly or monthly.