Social Media Analytics for December 2017

Below are December 2017 social media analytics for all of our various accounts.

Coast Weekend and Oregon Coast Today took home the top Facebook increases for the company in all core areas for Facebook – Reach, Views, Engagement, Clicks and Likes. Wallowa County Chieftain hit increases in all but two areas as did The Daily Astorian. Coast Weekend did well with the launch of their two annual contests – Photo and Reader’s Choice, while the Oregon Coast Today is engaging their followers with live videos from the beach.

Twitter remained flat or within 1-3% increase or decrease in various areas across the company. Unfortunately, this is the case each month with little to no movement.

Congratulations to Oregon Coast Today who had the top two Facebook post in the company for comments, shares, and likes, followed by East Oregonian for number three.

There are many resources, tools and training available to us for social media, including our Social News Desk platform and EOMG social media guidelines. If you would like more information, please contact the digital team.

If there are any questions or issues reading these reports, please let the Digital Team know. Percentages will show in green or red. Green is a positive growth, red is negative. Most of the widgets that break up the different information are set to easily answer questions from our website analytics and audience.

Analytics can be viewed at any time by visiting our analytics site here. If you would like any of those dashboards emailed to you, please email the digital team with the name of the dashboard and if you would like the analytics emailed to you either weekly or monthly.