Goal: you want about a 50/50 spilt between new and returning users or 60/40 at most. This also depends on what campaigns you have running at the time and their goal – is it to attract new customers – then you would expect your new percentage to be larger – or is it to retain your current customers – then the returning would be larger.
Why: If you skew very little new users, there’s no potential for growth. If you skew very little returning visitors there’s no potential for sustainability. Returning users tend to have better site engagement.
How you can get more new users: more post through social media, grow newsletter subscribers, run contest
Returning users: being consistent in posts with social media, consistently send out newsletters to subscribers, consistently run contests.
What you do to grab new users will start driving return users if it’s done consistently. With return users it’s the content that engages the reader that will keep them coming back.
January – March 2017
New – 60%
Returning – 40%
April – June 2017
New – 71%
Returning – 29%
July – September 2017
New – 46%
Returning – 54%
October – December 2017
New – 42%
Returning – 58%
Our audience is focused on the middle age groups. With our smallest being the 18-24, followed by the 65+ The industry median age is 41.4 for websites – for mobile it’s 38.6 and print it’s 53.5.
Mobile and tablet traffic continue to grow at many of our sites. The Capital Press remains the only site where desktop is still the majority. All others are ruled by non-desktop devices.
Our company-wide audience is 59% mobile and tablet traffic. Last quarter we were at 60%. Leaders in our company are the BME at 70% non-desktop traffic. EO and CO both had 65%, followed by HH and DA. WCC was the only site that had more desktop sessions than non-mobile.
January to March 2017
April to June 2017
July to September 2017
October to December 2017
Social Referrals – what platforms are our audiences using to get to us.
Facebook dominated by more than we’ve seen in the last two years. All other forms of social media account for 3% of our social session referrals – just last quarter all other social accounted for 22%. The East Oregonian has the largest amount of Facebook referrals in the company, followed by the Daily Astorian.