This is a unique time in the history of our industry and in our company. Industry wide, advertising revenues are shifting and at the same time readers have more options than ever to get their news. We, as a company, have to be responsive to these shifts and changes. To do so, we are following […]
Below are the October 2017 analytics. The East Oregonian felt the fallout in October of one of their stories going viral, in August/September. This accounted for the decrease of just over in 78K in visitors and 93K in pageviews. Most all other core sites were up in October except Wallowa. Daily Astorian is making strides in […]
The East Oregonian felt the fallout in October of one of their stories going viral, in August/September. This accounted for the decrease of just over in 78K in visitors and 93K in pageviews. Most all other core sites were up in October except Wallowa. Daily Astorian is making strides in pageviews with an increase of […]
Below are October 2017 social media analytics for all of our various accounts. Chinook Observer, Coast Weekend, Daily Astorian, Seaside Signal and Wallowa County Chieftain all had in increases in all core areas for Facebook – Reach, Views, Engagement, Clicks and Likes. Twitter remained flat or within 1-3% increase or decrease in various areas across […]
Goal: you want about a 50/50 spilt between new and returning users or 60/40 at most, but this also depends on what marketing and goals you have in place for your site. Why: If you skew very little new users, there’s no potential for growth. If you skew very little returning visitors there’s no potential […]
Below are the September 2017 analytics. East Oregonian was the winner in the company seeing increases across the board in our core tracking areas below. The Hermiston Herald was second but only increased in three of the five categories. The EO’s success was due to their top story being picked up on DrudgeReport.com – more than […]
The East Oregon saw a nice increase in sessions, users, and pageviews in September over August largely due to a story being picked up on DrudgeReport.com All other sites saw low returns or negative numbers for September were their websites were concerned. Even mobile was down for all sites, but three. We are still holding […]
In the core areas of pageviews, sessions, and users, Capital Press as the only site to have increases in all three for September over August. East Oregonian came in second only missing users with a 3% drop. For all of our e-editions that had age data, the top group was 65+, except OCT had 55-64, […]
Below are September 2017 social media analytics for all of our various accounts. We added two new social media accounts to the reports this month, both in social media: Mouth of The Columbia and Northwest Ag Show. Cannon Beach Gazette, Capital Press, Daily Astorian Sports, East Oregonian, Eastern Oregon Parent, and Northwest Ag Show all […]
Below are the August 2017 analytics. Capital Press was the winner in the company seeing increases across the board in our core tracking areas below. The East Oregonian was close behind only missing an increase in tablet growth. The East Oregonian did saw a nice bump from a story about dairy owners caught in a prostitution […]